Hoot application design | Marvin's portfolio

mrv
srd

Timeframe

One week

Tasks

Ideation, survey, wireframing

Tools

Figma + Google Form

Team

2 UI, 1 UX
1 Dev, 1 PM

Hoot
‍Designing the concierge service of the future

Introduction

As part of the Digital ECV hackathon, La Poste offered us to design the concierge service of tomorrow.
In a team of 5, we decided to address the problem of night concierge services, to distinguish ourselves from our competitors and propose a disruptive solution.

We designed Hoot as an app that cares about night workers well-being

Process

1. Exploration 2. Analysis 3. Design

Process

Exploration

Benchmark, survey

Analysis

Personas, priorisation

Design

Wireframing and prototyping

Problem Statement

How can the current concierge sector be boosted by digital technology ?

Think about the services offered, what digital or physical channel we could use, and what will be their strengths (playful, collaborative, scalable, etc.)

1. Exploration

Benchmark - Questionnaire

Benchmark

Context

Most of the concierge services on the market offer local services mainly related to cleaning, cooking, or delivery, with more or less affordable prices.
However, none of them seem to address the problem of night concierge services.

With COmpanies such as :

Survey

Gathering of the user needs

In order to better target the needs of our potential targets, we gave a survey to our panel of around 50 qualified individuals.

Health

90% of respondents agree that night work has had a significant impact on their health.

Social

All of the interviewees recognize that working at night has an influence on their relationships with family and friends.

Nutrition

Working at night leads to poor eating habits. 7 out of 10 participants identify meal delivery as a major issue.

2. Analysis

Personas - Features

First draft

Based on the difficulties experienced by our targets, and also inspired by the features offered by our main competitors, we proposed a list of functionalities responding to their problems.

Personas

Putting a face to our users

At the end of our research phase and according to the answers we received, we drew up personas of the different profiles observed :

for the first group, working at night is really hard, and can influence their sleep.
second group is more bothered by the impact night work can have on social life and eating habits

Features

Feature building

Keeping in mind our discoveries about the users, we proceeded to a brainstorming session to organize the application and create the first functionalities.

Delivery

Food trays delivery only in the evening

Overnight parcel service

Books delivery to avoid boredom

Workplace wellness

Guide on how to simplify your day after a night of work

Chatbot giving tips on how to make the most of the night job

Relaxation program like Headspace

Coaching and guides for a better night work

Realtime digital health control recording

Social

Social relations : establishing a common break among colleagues

Afterwork parties with day workers in unoccupied rooms

Events calendar

Services

Request to company with voting system for any item delivery

"Craiglist-like" system but within the company

Services like sports / yoga classes, pet sitting, childcare, etc

3. Design

Wireframing - UI Design - Prototyping

Wireframing

First screeens

In order to structure the app features and create our first interfaces, we designed a few wireframes.

Show figma doc

UI Design

From wireframes to UI design

We chose to adapt a dark theme as the app is designed to be used at night.
More dynamic colours were used to draw attention to the important content.
The owl, a nocturnal animal, seemed to be a perfect choice to illustrate the personality of our application.

UI Kit designed by Céline and Dylan

Events

Employees can organize mini-events during their breaks.

Item voting

Workers can order the items that would make their night's work easier.

Meal Ordering

Employees can locate the closest open restaurants on the map and filter them according to their preferences.
Nutritional information such as weight or calories are also displayed.

Activities

Personalized relaxation or awakening programs are available, following user's needs at the moment