Ideation, survey, wireframing
Figma + Google Form
2 UI, 1 UX
1 Dev, 1 PM
As part of the Digital ECV hackathon, La Poste offered us to design the concierge service of tomorrow.
In a team of 5, we decided to address the problem of night concierge services, to distinguish ourselves from our competitors and propose a disruptive solution.
We designed Hoot as an app that cares about night workers well-being
Wireframing and prototyping
Think about the services offered, what digital or physical channel we could use, and what will be their strengths (playful, collaborative, scalable, etc.)
Most of the concierge services on the market offer local services mainly related to cleaning, cooking, or delivery, with more or less affordable prices.
However, none of them seem to address the problem of night concierge services.
In order to better target the needs of our potential targets, we gave a survey to our panel of around 50 qualified individuals.
90% of respondents agree that night work has had a significant impact on their health.
All of the interviewees recognize that working at night has an influence on their relationships with family and friends.
Working at night leads to poor eating habits. 7 out of 10 participants identify meal delivery as a major issue.
Based on the difficulties experienced by our targets, and also inspired by the features offered by our main competitors, we proposed a list of functionalities responding to their problems.
At the end of our research phase and according to the answers we received, we drew up personas of the different profiles observed :
Keeping in mind our discoveries about the users, we proceeded to a brainstorming session to organize the application and create the first functionalities.
Food trays delivery only in the evening
Overnight parcel service
Books delivery to avoid boredom
Guide on how to simplify your day after a night of work
Chatbot giving tips on how to make the most of the night job
Relaxation program like Headspace
Coaching and guides for a better night work
Realtime digital health control recording
Social relations : establishing a common break among colleagues
Afterwork parties with day workers in unoccupied rooms
Request to company with voting system for any item delivery
"Craiglist-like" system but within the company
Services like sports / yoga classes, pet sitting, childcare, etc
In order to structure the app features and create our first interfaces, we designed a few wireframes.
We chose to adapt a dark theme as the app is designed to be used at night.
More dynamic colours were used to draw attention to the important content.
The owl, a nocturnal animal, seemed to be a perfect choice to illustrate the personality of our application.
Employees can organize mini-events during their breaks.
Workers can order the items that would make their night's work easier.
Employees can locate the closest open restaurants on the map and filter them according to their preferences.
Nutritional information such as weight or calories are also displayed.
Personalized relaxation or awakening programs are available, following user's needs at the moment
From onboarding to the selection of a wake-up program, the main flow has been prototyped, so that our solution could be real and usable for the jury.