March - August 2020
UX, UI, Strategy
Figma + GSuite
(Google Analytics)
1 Designer
2 Devs
Fit-Plans is a company specializing in the preparation and delivery of daily plans and calorie-accurate meals for sports enthusiasts. Based in Montreal for the past 4 years, the team consists of the CEO who is also the CTO, an operations manager, and a chef coordinating a team of 10 cooks. Most users prefer to call the company directly to order instead of using the site, which is a waste of time for the staff.
Analytics
Evaluation
Survey
Personas
Userflow
Priorisation matrix
Wireframing
UI Design
Prototyping
Usability testing
5 second test
The previous website had been designed by the CEO in his spare time. It had never been a priority until then. The improvements to be implemented were only at the project stage
After analyzing the site, it was necessary to collect feedback from users
So I set up a loyalty program in order to trade feedbacks for promotion codes.
The survey was divided into 3 themes :
Find the meals too difficult to order and the process too long. They prefer to order by phone
The previous clickpath requires the user to go through 6 steps to order a plan.
With the new flow, the number of steps has been divided by 2. The user can access the products directly from the homepage and select his plan.
The last step is to add or delete specific meals directly from the plan detail page.
The first visible sentence on the site clearly explains the value proposition of the service
This section shows the different steps of ordering for the user
Users are led directly to the products.
The filter allows users to customize their search results
The calorie calculator leads undecided users to a suitable plan.
Before ordering, the system ensures that the user's location is supported.
Plan details are clearly displayed so there is no surprises at the checkout
On this section, the user directly chooses his/her meals
The website has also been created in a mobile version
We conducted two tests remotely with a prototype in order to ensure that the interface is usable
consider the concept and the call to action button leading to the order to be important elements
You can visit the site in beta or check the complete case study
